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Magento is an e-commerce platform based on open source technology. It provides online merchants with a flexible shopping cart system and controls the appearance, content and functions of their online stores. Magento provides powerful tools for marketing, search engine optimization, and catalog management. Magento's scalability allows the store to have only a few simple products, and needs to be easily extended to tens of thousands of products and complex custom behaviors without switching platforms. It provides various plug-ins and themes that can easily improve the customer experience. There are many aspects of an online store that need to be set up, and the degree of completion usually depends on business acumen.

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